GREEN ARROW FARMS CASE STUDY
Sustainability in Action
at Green Arrow Farms
When Howard Group set out to expand its portfolio beyond traditional real estate development, they envisioned a project that would embody sustainability, environmental stewardship, and community impact. Green Arrow Fields (GAF), Howard Group’s first privately managed farm, stands as a testament to that vision. Located on a 2,000-acre expanse in Ponce De Leon, Florida, GAF integrates regenerative land management with wildlife conservation, creating a harmonious balance between agriculture and conservation.
“Farms like Green Arrow Fields are an investment in the future.”
–Jay Howard
Vice President, Business Development
The Challenge
Creating a Purpose-Driven Development
Launching a farm focused on sustainability required a thoughtful approach, balancing Howard Group’s mission of responsible development with the complexities of land conservation and habitat management. GAF’s focus is toward regenerative farming and biodiversity efforts while maintaining sustainable land practices without large-scale commercial production.
The Approach
Building a Thriving Ecosystem
Howard Group transformed GAF into a hub of sustainable land management and conservation. The farm continues to cultivate Bahia grass and select crops for soil health while maintaining its original infrastructure to support future agricultural opportunities. It also plays a vital role in wildlife habitat restoration, ensuring a balanced coexistence between nature and agriculture.
Key Opertional Elements
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Biodiversity: Managing habitats for deer, goats, chickens, and turkeys alongside crop production
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Community Connection: Hosting events and community programs
The Results
A Model for Sustainable Development
Since its launch, Green Arrow Farms has shifted its focus toward conservation and long-term sustainability, prioritizing land restoration and responsible agricultural practices.
Key Achievements
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Sustainable Land Practices: Maintaining soil integrity through rotational planting and regenerative methods
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Wildlife Conservation: Establishing and preserving natural habitats for local species
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Long-Term Environmental Impact: Implementing strategies for water conservation and ecosystem resilience
As a purpose-driven development, Green Arrows Farms offers a blueprint for how businesses can balance environmental responsibility with meaningful community impact.
“Our vision is to to create developments that not only serve the community but also preserve and enhance the environment for generations to come.”
–Jay Howard
Vice President, Business Development