OUR STORY
“We approach every development with a long-term vision—focusing not just on what we create, but on the impact it has for years to come.”
–Matt Hagen
President & COO of Howard Group
About Us
For nearly four decades, Howard Group has shaped the Northwest Florida area through purposeful development rooted in connection and care. Our work is about creating places that influence the rhythm of daily life. Every development reflects our commitment to thoughtful design and lasting impact. Grounded in legacy and guided by a clear vision, we continue to build in ways that leave a meaningful mark on the communities we serve.
Our Mission
We create destinations that elevate everyday life by enriching communities and inspiring growth.
Regional Developer
Howard Group develops across a magnitude of categories—retail, restaurant, office, residential, hospitality, marina, and farming. We are a fully integrated real estate development company.
“We are grounded in trust, driven by excellence, and strengthened by lasting relationships.”
— Keith Howard
Founder & CEO of Howard Group
Courtyard by Marriott at Sandestin
Our Core Values
INTEGRITY
We lead with honesty and responsibility, earning trust by doing what’s right—even when it’s not easy.
PURPOSE
We design and develop places that inspire connection, reflect our commitment to sustainability, and leave a positive mark on the community.
EXCELLENCE
We embrace innovation and craftsmanship, creating developments that are designed to endure and elevate the places people live, work, and gather.
SUPPORT
We create a collaborative environment where everyone’s voice matters, celebrating teamwork, shared success, and the feeling of family.
ACCOLADES
Awards & Recognition
For nearly four decades, Howard Group’s developments have earned recognition for their quality, regional impact, and long-term value.
Grand Boulevard
Grand Boulevard has been honored with multiple Perfect in South Walton awards from the Walton County TDC, including Gold (2022, 2024) and Platinum (2023), as well as VIP Magazine’s Best in Destin (2016).
Silver Sands Premium Outlets
Silver Sands Premium Outlets, one of the most visited outlet centers in the country, has consistently been celebrated for its success and guest experience. It received Perfect in Walton County Diamond Awards (2016–2019), Platinum (2020), and Gold (2021), along with 30A Hot Spot recognition (2017) and VIP Magazine’s Best in Destin (2016).
From community destinations to region-defining developments, our work continues to be recognized for excellence across Northwest Florida.